Impactful Branding Strategy
As a business owner, you probably know that first impressions count, especially when it comes to your customers. Branding if done properly can be a highly valuable resource that speaks volumes about your company. As the saying goes “a picture speaks a thousand words”. By creating a recognizable, trusted and consistent image of your company, you’ll be able to win your customers’ attention and loyalty. Without that differentiation, they could easily flock to your competitors.
- What is brand? – The perceived emotional corporate image as a whole.
- What is identity? – The visual aspects that form part of the overall brand.
- What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Branding is a lot like story telling. A well established brand, from it’s logo, to corporate identity to the overall brand must tell a story, one that speaks to your customers emotions but above all else one that instill trust in your product or service. Branding is both an idea and an image that people have of a product, service, or company. Storytelling affects your audience by tying the idea and image together—in a visceral way. By working with Jan Digital Studios and our leading team of branding experts we will work with you to develop your company’s brand that speaks to your audience and instills trust.