FAQs: Design


FAQs: Development


FAQs: Questions and Answers


Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
No one tunes into the news to see who’s advertising; people switch to news channels and visit news websites because that’s how they ensure they’re informed, educated and entertained. Do you regularly turn to any website, TV show, newspaper or magazine for the advertisements? Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising’s ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.
At its core, PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public (or many publics). For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies and regulators; and the media. Your relationship with any of those audiences may or may not be mutually beneficial at any given time. Great PR creates mutually beneficial relationships and incites change. Great PR can help you change behaviors and opinions in your favor.
The difference between Jan Digital Studios and a traditional public relations consultancy or digital marketing agency is that they both use high circulation, readership, and viewer ratings to determine who to approach when selling in content to media houses and publishers. Whereas Jan Digital Studios is a true digital native when it comes to digital PR and marketing, our campaigns don’t exclusively focus on the number of followers on social media sites and readers before we approach them. We also focuses on evaluating domain authority and non-paid opportunities for link citations. The success of Digital PR is, as a result, more measurable than Traditional PR or Traditional Marketing,