System That Understands Your Needs
Your CMS is the chassis of your content marketing campaign.
It doesn’t matter how great your content is, if your CMS can’t display and manage it right, it won’t have nearly half the impact it deserves.
This might sound like a moot point, but I’ve seen plenty of organizations plateau because their CMS can’t keep up with their ambitions or their growth. The fact that you can’t switch over your CMS with a flick of a button makes your choice all the more important.
So what should you look for when choosing a CMS? What features should you prioritize? Should you opt for a SaaS or a hosted solution? What stakeholders should be part of the decision-making process?
- IT: Since IT will be ultimately responsible for the technology and may need to maintain and modifying the CMS, then integrating them in the selection is vital for the success of a CMS deployment.
- Marketing: The CMS is essentially a marketing tool. For content marketing-focused organizations, it’s crucial that marketing gives the go ahead before making a CMS selection.
- Sales: Close integration between the CRM and CMS will improve sales efficiency and effectiveness.
While there are hundreds of different custom systems to choose from, there are typically three main open source software platforms that marketers use: WordPress, Drupal, and Joomla. While the systems have similarities, each one is different enough to meet the needs of various companies and industries.